At candybrophycreative we believe in creating the worlds most iconic new brands whilst celebrating the brands of the past. Crafting an original brand from a business idea is or passion and our relentless pursuit of perfection is unwavering.
This branding and packaging was based on the idea of a sugar free adult focused lollipop that had flavours targeting this demographic and pallet. Currently there are no readily available sugar fee lollipops at the common store counters they tend to focus on gum, our idea would target those adults sick of gum and looking for an alternative whilst being health conscious. Vegan friendly and made from biodegradable corn starch plastic the guilt free pleasure goes beyond sugar.
Likkt Lollipops with there instantly recognisable wordmark and geometric pattern and pleasing colour groups are modern and eye-catching on the shelf.
CREDIT
- Agency/Creative: candybrophycreative
- Article Title: Get em Likkt! A New Lollipop Range for the Health Focused Adult Market
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Branding, Identity System, Product Naming
- Format: Wrap
- Substrate: Plastic
