Slyrs are Whisky pioneers from Upper Bavaria. After several years of development, refinements and a three year maturity they finally were able to introduce the SLYRS 1st Bavarian RYE Whisky. For the first time SLYRS whisky enters a new terrain with a whisky based on rye.
For this special release we create a unique packaging wich stands out from the standard Slyrs line. Subtle graphs in the background are combined with bold typography and the raw look of the cardboard box. A mix of printing techniques and textures are displaying the complex and layered taste of the whisky with a handmade but still exclusive look.
CREDIT
- Agency/Creative: Michael Hanauer Art Director
- Article Title: Germany Slyrs Rye Whisky Packaging Designed Michael Hanauer
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Global
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design, Product Naming, Research
- Format: Bottle, Box
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation