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Germany Slyrs Rye Whisky Packaging Designed Michael Hanauer

Germany Slyrs Rye Whisky Packaging Designed Michael Hanauer

Slyrs are Whisky pioneers from Upper Bavaria. After several years of development, refinements and a three year maturity they finally were able to introduce the SLYRS 1st Bavarian RYE Whisky. For the first time SLYRS whisky enters a new terrain with a whisky based on rye.

For this special release we create a unique packaging wich stands out from the standard Slyrs line. Subtle graphs in the background are combined with bold typography and the raw look of the cardboard box. A mix of printing techniques and textures are displaying the complex and layered taste of the whisky with a handmade but still exclusive look.

CREDIT

  • Design Agency: Michael Hanauer Art Director
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Germany Slyrs Rye Whisky Packaging Designed Michael Hanauer
  • Brand / Project Name: Slyrs Whisky
  • Strategic Deliverables: Research / Insight, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design, Graphic Design
  • Location: Germany
  • Market Country: Germany
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle, Box
  • Consumer Substrate / Material: Glass Bottle

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