Germany Slyrs Rye Whisky Packaging Designed Michael Hanauer
Slyrs are Whisky pioneers from Upper Bavaria. After several years of development, refinements and a three year maturity they finally were able to introduce the SLYRS 1st Bavarian RYE Whisky. For the first time SLYRS whisky enters a new terrain with a whisky based on rye.
For this special release we create a unique packaging wich stands out from the standard Slyrs line. Subtle graphs in the background are combined with bold typography and the raw look of the cardboard box. A mix of printing techniques and textures are displaying the complex and layered taste of the whisky with a handmade but still exclusive look.
CREDIT
- Design Agency: Michael Hanauer Art Director
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Germany Slyrs Rye Whisky Packaging Designed Michael Hanauer
- Brand / Project Name: Slyrs Whisky
- Strategic Deliverables: Research / Insight, Brand Strategy, Product Naming
- Design Deliverables: Packaging Design, Graphic Design
- Location: Germany
- Market Country: Germany
- Market Region: Global
- Product Category: Spirits
- Consumer Packaging Format: Bottle, Box
- Consumer Substrate / Material: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
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