” Instead of launching another standard line of new product, I as an art director created a novelty concept of iced flavors – Barambo ice-cream. Designs were to deliver sense of fresh, juicy, colorful, sweet or sour berry flavors, that grow wild in the woods. I grounded package creation on the idea of rich flavors, as much as idea of aesthetics. My main intention was to deliverto customers joy of communication, that sharing piece of ice-cream brings, product that was harvested with care, wrapped with artistry and carried to our table with love.”
CREDIT
- Agency/Creative: George chichinadze
- Article Title: George chichinadze – Barambo
- Project Type: Packaging
- Format: Bucket
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
