Geometry – “It’s Time to Eat Together” for Coca-Cola
Coca-Cola has introduced a new global packaging design, which reflects the essence of its recently launched campaign, “It’s time to eat together”.The new design shows that differences between age, profession and ethnicity can disappear when people share food around the table.Explains Geometry LatAm Executive Creative Director, Juan José Posada, “In a world of political, social and economic conflict, we wanted to illustrate that all which potentially separates us can be unscrambled by the pleasure of a meal together. Flavors can achieve globally what religion, politics, culture, and ideologies just can’t. That’s why great food is accepted everywhere and enjoyed by anyone. When a flavor is extraordinary, barriers can be knocked down by its power”.The concept packaging design is a global collaboration of Geometry Mexico and Geometry Romania, and the illustrations were developed by British artist Camilla Perkins.The new packaging design will be in-store in Latin America, Europe, Africa, Turkey and the Caucasus.
CREDIT
- Agency/Creative: Geometry
- Article Title: Geometry Creates Global Packaging for the Campaign “It’s Time to Eat Together” for Coca-Cola
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Global Network
- Market Region: Global
- Format: Bottle, Can
- Substrate: Glass, Metal, Plastic
