GeniusCat Studio – A Creative Design Studio Crafting Visual Identities for Streamers and YouTubers
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We designed our new GeniusCat logo inspired by the Persian cat, a minimal mark of creativity, confidence and reliability.

The redesign of GeniusCat Studio’s visual identity was created to represent a design team that operates at the intersection of creativity, gaming, and digital culture. As a studio, our primary focus is on streamers and YouTubers, with a growing community of content creators in Iran and beyond. While based in Germany and Iran, we work closely with a large number of Iranian streamers who live and broadcast from different parts of the world. This diverse community has shaped our approach to branding: flexible, modern, and adaptable to the unique needs of content creators in a global environment.

The new logo and identity system reflect this vision. Inspired by the Persian cat, the logo embodies intelligence, agility, and confidence — qualities that resonate with both the creative industry and the gaming community. Clean and minimal typography ensures clarity and professionalism, while the visual system incorporates a versatile color palette and playful graphic elements that adapt seamlessly to both digital and print applications.

Our goal was to create a cohesive brand identity that not only strengthens our own presence as a design studio but also communicates the values we share with the creators we work with: imagination, reliability, and community. The result is a bold yet approachable identity that positions GeniusCat Studio as a trusted creative partner for streamers and YouTubers worldwide, while proudly carrying the influence of its Persian roots into an international stage.