“The result is this powerful wine which surpassed the longevity test, ensuring it will remain with me forever. Just like the memory of my mother will last within me as in the project Kompassus which she loved so much and fought for to make it grow.”
Gene of genetics. The knowledge collected over 3 generations is expressed in the wine “Gene”, mostly made from the Baga grape variety, produced by Kompassus in the Bairrada region, county of Cantanhede – excellence terroir of Baga.
One of the biggest design challenges to overcome was sharing the extensive history of Gene, so that the consumer can discover the family memories in an interactive way. The solution was to divide the different stages of its history using peel away labels overlays. The graphical approach is timeless and elegant combined with a strong documentary nature.
“Thus it is the Gene of a family I give you here in a bottle of wine”.
CREDIT
- Agency/Creative: Moço Wine Branding
- Article Title: Gene Wine Label Design and Packaging Design by Moço Wine Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Research
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Board
