After a decade of operations under the name Regency, we are proud to announce our rebranding to Geist*Studio. This transformative shift not only marks a new chapter in our journey but also underscores our continued dedication to delivering unparalleled purpose-driven creativity on a global scale.

Driven by a vision to redefine industry standards and elevate creativity, Geist*Studio emerges as a new standard of innovation and sustainable design. Our rebranding initiative comes as a result of ten years of lived experience, groundbreaking projects, and unwavering commitment to our clients’ success.

“As we embark on this exciting new chapter, Geist*Studio represents more than just a change in name – it embodies our evolution as a creative-first studio dedicated to shaping the future of purposeful storytelling,” said Mat Moses, Creative Director at Geist*Studio. “Our new identity reflects our continued mission to innovate and inspire.”

With an esteemed team of creative leaders at the helm, Geist*Studio is poised to redefine industry norms and set new benchmarks for creative excellence. Our collective expertise, coupled with our core B Corp Values, positions us as the go-to studio for brands seeking impactful and transformative creative.

“We’ve always believed in the power of creativity to drive meaningful change and foster connections that go beyond traditional boundaries, the connections that go beyond the physical” added Josh Gutteridge, CEO & Founder at Geist*Studio. “Our rebranding reflects 10 years of commitment to helping our partners drive genuine change, and highlights our plans for future international expansion.”

As we embark on this exciting new chapter, Geist*Studio invites clients, collaborators, and creatives alike to join us on a journey fuelled by purpose, innovation, and a relentless pursuit of building a brighter, more equitable future for all. Together, we will continue to shape narratives, inspire action, and redefine what it means to create with purpose.

About Geist*Studio
Geist*Studio is the result of over a decade of lived experience. A global team united by a shared belief of doing what’s right, not what’s easy. Working between strategy and creative – we take brands beyond the physical, bringing them closer to the people that matter.

Our Identity, unpacked
Our core wordmark is minimal by design – reflecting our shared focus on clean, effective, and impactful design solutions. The use of a bold, sans-serif font ensures clarity and legibility, whilst the ‘North Star’ serves as a focal point for all logo applications. Positioned between ‘Geist’ and ‘Studio,’ this device also functions as a bridge, linking the two elements of our wordmark and emphasising the collaborative spirit of the studio.

The Geist*Studio ‘Maker’s Mark’ offers a unique opportunity to infuse our brand identity with a sense of artisanal craftsmanship and heritage. This framed letter device, adorned with core visual elements such as our ‘North Star’ and framing text, serves as a symbolic representation of our brand’s position within the creative industries. By incorporating this distinctive makers mark, we not only elevate the visual appeal of our condensed logo but also establish it true a sense of pride and authenticity.

At the heart of our brand identity lies the ‘North Star.’ This simple symbol embodies the essence of our brand – representing the guiding force of our studio’s B-Corp Values. When applied in its dynamic 3D form, we’re able to explore a diverse range of material renderings. Each material render allows us to convey a distinct personality and contextual awareness, enriching our brand’s visual language and narrative. Whether rendered in the rugged texture of stone, the sleek transparency of glass, or the industrial tones of metal, the ‘North Star’ serves as a versatile visual anchor that not only adds depth and dimension to our written content but also infuses it with character and relevance.