Gazelleu coffee, A creative brand full of attitude that was born from the great experience of its founders and expands with enthusiasm through the passion for specialty coffee. The project should represent the lifestyle of the founders and their relationship with the coffee universe: spontaneous, authentic, and very personal, without rituals or pre-established rules. The intention was to expand the potential of coffee and take it forward to professionals and enthusiasts, transforming the sector, creating opportunities, and providing an extra dose of adrenaline (or caffeine) in people’s lives, all this by unlinking specialty coffees from complex rituals and bringing the brand an approach of dynamism, movement and attitude, making it happen!

The challenge was basically to build a brand that specializes in coffee seeds where many stores and markets compete to promote coffee products, we were invited by Gazelleu coffee founders to develop the branding strategy and the visual identity for this project.

No one achieves a change in the business domain without effective effort, we met Gazelleu coffee team, had coffee, and discussed how to shine with beans of coffee! We agreed on “less is more”, and decided to break the ice, and achieve the success that Gazelleu coffee team seeks by focusing more on simplicity! so I created a visual identity that is simple, minimal, and modern.

The brand wants to become the standard drink to whoever is looking for the energy of coffee, but not its after-effects. A brand that stands for taking things slowly; to relax, enjoy your drink, and recharge your mind and body. All of that will help us to balance our work and daily life.