About the Concept
“Garden Rhythms” is a classical music concert held in a botanical garden, where music literally “blooms” among living flowers and greenery, immersing the audience in an atmosphere of harmony with nature.
Music Program
The concert program is carefully selected to highlight the natural beauty of the garden. The orchestra performs pieces that enhance the sense of tranquility and comfort created by the surroundings. The melodies fill the space and resonate with the lush greenery and blossoms, while the sounds of the instruments blend with the rustling of leaves and birdsong, becoming a part of the landscape.
Atmosphere and Visual Aesthetic
The audience is seated directly within the garden, on wooden chairs with soft cushions that blend harmoniously into the landscape. This natural setting, combined with the music, creates a cozy atmosphere, allowing listeners to experience a profound sense of peace and harmony.
Interaction of Music and Nature
Just as nature adapts flexibly to change, the music in this project becomes a living part of the environment. The concert “grows” among the flowers and trees, giving the impression that the music is an extension of the garden, perfectly integrated into its space. “Garden Rhythms” creates a unique experience where the rational and emotional merge—music and nature intertwine into a single rhythm, offering inspiration and serenity.
Design Aesthetic
In the visual identity of “Garden Rhythms,” overlays of graphic elements and inversion techniques are used to enhance the vibrancy of the visuals. This approach adds layers of color and dimension, creating a rich, immersive aesthetic that mirrors the lush and dynamic experience of the garden concert itself.
CREDIT
- Agency/Creative: Irina Burakova
- Article Title: Garden Rhythms: Classical Music Concert Branding by Student Irina Burakova
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Entertainment
- Keywords: WBDS Student Design Awards 2024/25
-
Credits:
Designer: Irina Burakova
Curator: Pavel Borisovsky
Educational Institution: HSE Art and Design School