Garden Gangsta Wine Label Design by Harcus Design

Garden Gangsta Wine Label Design by Harcus Design

Garden Gangsta puts their manifesto into practice, with conviction. Bold and defiant. Natural and balanced.

Garden Gangsta are a new generation of organic winemakers that are commited to cultivating grapes and making wine from the ground up: letting the true earth realise its true nature, with the outcome being ‘no-compromise’, delicious wines with no nasties.

Guerilla marketing starts from the ground up and this message has now spread. With consumers’ increased desire for natural products, the demand for organic wine has grown exponentially.

For the love of the grape and the joy that it brings, Garden Gangsta produce rockin’ wines that are crafted to exhibit the vibrancy and the supa freshness of Mother Nature! Viva the revolution!

Garden Gangsta showcases environmentally sustainable organic wines from this collective of passionate vignerons from the Central Ranges in Australia. Their healthy camaraderie epitomises the new winemaking wave with a retro twist. The Central Ranges, in New South Wales, is a sprawling wine zone on the western side of the Great Dividing Range and west of the Blue Mountains with pockets both quite warm and dramatically cold. Without the use of synthetic fertilisers, herbicides, insecticides or fungicides, Garden Gangsta produce their wines the way wines were produced centuries ago. Being organic requires a different way of thinking and farming. Minimal ‘unnatural’ intervention in the field requires natural preparations and composts, to bring the soil and the vine into balance. It requires understanding, vigilance and consideration of environment and consequences. The whole picture.

It’s an environmentally friendly way of producing grapes that’s all about keeping a natural balance in the vineyard and the surrounding area. Organic wine grapes are much healthier and therefore produce heartier skins and higher concentrations of all of those ‘good for you’ anthocyanins and antioxidants, including polyphenols and cardio-friendly resveratrol. They contain no genetically modified (GM) ingredients.

Exemplifying this growing grassroots movement, the labels revel in all the goodness and naturalness – with a healthy edge of attitude. The illustration features our goddess gardener crowned with the flourishing plants and fruits of her labour, ensconced with her friends. As our modern day ‘mother nature’, she embodies the thoughtfulness, respect and passion invested into these vineyards and their produce.

The labels are printed on FSC® certified paper. The eco glass bottles are finished with neckwraps which are plant tags re-purposed – proudly flagging the wines’ Organic Certification credentials.

CREDIT

  • Agency/Creative: Harcus Design
  • Article Title: Garden Gangsta Wine Label Design by Harcus Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Sydney
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: WBDS awards, Agency

  • Credits:
    Designer and Illustrator: Galima Akhmetzyanova
    Creative Director: Annette Harcus
    Photography: Stephen Clarke
    Printer: CCL

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