Let’s introduce Galleta, a brand of healthy cookies. The approach is friendly, fun, clean and modern.
It all started when the brand owner came to us in search of a brand identity and packaging design.
His goal was to have a striking and prominent look on supermarket shelves. The goal has always been to use vibrant and eye-catching colors, essentially highlighting the product, and a clear hierarchy of basic information along with a minimalist packaging that highlights logo, flavors and descriptive stamps.
The Challenge
Create a new package of healthier cookies that could change the perception of consumers in the national and international segment, since Galleta also intends to operate in other markets, especially Latin.
It is not a Vegan product, however the ingredients are rigorously selected, obviously prioritising the taste, so that consumers can consume a product without guilt.
CREDIT
- Agency/Creative: Studio Cadmus
- Article Title: Galleta Cookies Naturais Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Fortaleza
- Market Region: South America
- Project Deliverables: Brand Design, Brand Experience, Brand Identity, Packaging Design
- Format: Sachet
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: cookie, PACKING DESIGN, EMBALAGEM, brand, food, PHOTOGRAPHY, design, marca, PACKING
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Credits:
Brand Design: Anderson carlos
Client: Tetra pack alimentos
