Client ➞ An outdoor art museum in the United States (Frisco, Texas), with a specific focus on murals. The name of the project is the Mural Art Park. The client wants to bring the world’s top muralist into a 1-acre park surrounded by walls of different dimensions for the entire world to visit and enjoy.
Challenge ➞ This is a place where art and recreation meet. It’s a mural art gallery inside a park. The challenge was to make the branding for it feel inclusive, welcoming, flexible and most of all entertaining.
Branding
Logo ➞ Our proposal was a stretched M because it wants to give space for anything to start happening. This logo gimmick wants to collect many diverse styles, messages, and themes. It will always change depending on the layouts and what is communicating. When stretching the logo we realized that we can also add more relative facts, dates & texts inside it. Because everything happens inside this park, then all can exist inside the logo. After expanding the M, we also played with it by twisting the angles and thus making it more dynamic and vibrant.
Architecture
Challenge ➞ We had to make a new format of the space for exposing and exploring the art – a gallery inside the park and a park inside the gallery. The compilation of these two spaces extends the borders of the usual art-space, making it go outside the exhibition hall and reach out to nature. Here the freedom of an open space meets the freedom of creativity.
Concept ➞ MAP design is built upon a contrast between its outer and inner space. If we were to compare its architecture with a human, the exterior would be the skin with its long plane white walls. But the inner space would become the soul and the spirit. It is a storm of emotions and thoughts – a vivid space featuring this never-ending search of the meanings and answers, shapes and forms in contemporary art.
Overall Design ➞ The park contains about 30 walls for the murals and a lot of park space to expose sculptural pieces and art installations. At the same time, it features various amenities for comfortable and joyful pastime whether it is a walk in the park, a group meeting for some creative activity, an art fair or a festival. Space contains all possibilities for holding these events.
CREDIT
- Agency/Creative: Brandon Archibald
- Article Title: Gallery Inside the Park and Park Inside the Gallery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
- Industry: Entertainment
- Keywords: Architecture, Branding, Identity, Logo, Interior Design, Park, Mural, Packaging Design, Merchandise, Installation
