Margarida Brêtas Mercio, affectionately called Gaïda. A strong and determined woman, but at the same time, very affable with her family, sociable and extremely elegant. In the 1920s, she was the first woman to live at Estância Paraizo, south of Brazil, and as a personality ahead of her time, she breathed what was most new and modern. She used to live between Americas and Europe, so her style was very global and trendy. Gaïda sparkling wine is the expression of her life, specially the famous parties in her palace in the city of Bagé, where she lived always inspired by the codes of elegance of the Art Déco and Art Nouveau movements that illuminated the 20s and 30s.
In this project, the aim was to portray the happy and cheerful side of her personality, as a celebrating beverage illustrating the party as french caricatures of the 1930s. At the same time, Gaïda, the woman who inspires the project’s name, is located in the upper center of the label, in a special badge evidencing its value and presence. The label is also decorated with flowers and natural elements, that dressed her personality in her time. The sparkling wine starts a series of varieties that the brand will launch, where the next product will contain a rosé variety, so the project was always designed to be adapted in the future to new colors and grape varieties. A refreshing, evocative and vibrant tribute to an era when craft design effervesced full of visual expressions, textures and fancy typography giving rise to a unique culture gracefully represented on this label.
- Agency/Creative: Holy Studio
- Article Title: Gaïda Sparkling Wine Packaging Labels Created by Holy Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: Europe, South America
- Project Deliverables: Brand Design, Brand Strategy, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: Sparkling wine design, Label design, alcoholic
Illustration: Kin Noize