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Gạch Creative Design Hoi An Visual Identity, Branding and Packaging Design

Gạch Creative Design Hoi An Visual Identity, Branding and Packaging Design

Hoi An, an ancient city in Vietnam, is a sparkling gem amidst the majestic landscapes of Central Vietnam. Located approximately 30 kilometers south of Da Nang, Hoi An is an unmissable destination for those seeking to explore its ancient charm and rich history.
Ancient Architectural Beauty: The traditional houses in Hoi An bear the imprint of bygone eras. Dating back to the 15th century, these houses showcase unique architecture with small green-tiled roofs, wooden windows, and river-facing fronts, creating a romantic tableau of historical times. Hoi An’s Old Town, with its narrow streets and lantern-lit alleys, provides an ideal space to discover the city’s traditional culture.
Lantern Festival: As night falls, Hoi An lights up during the Lantern Festival. Thousands of colorful lanterns illuminate the streets, creating a mysterious and enchanting atmosphere. Lanterns are not merely decorative; they symbolize the city’s tradition and unique cultural heritage.
Japanese Covered Bridge: The Japanese Covered Bridge stands as a prominent symbol of Hoi An. Built in the 18th century, this bridge boasts unique architecture featuring symbolic images of dragons and monkeys. It is not only a famous structure but also an ideal spot to admire classical beauty.
World Cultural Heritage Recognition: In 1999, UNESCO recognized Hoi An as a World Cultural Heritage site, emphasizing the city’s commitment to preserving its cultural and architectural treasures. This recognition elevated Hoi An to an international tourist destination, enhancing local pride in its history and culture.
Famous Bridges: In addition to the Japanese Covered Bridge, Hoi An is renowned for other bridges like Ai Nghia Bridge and Hoang Dieu Bridge. Ai Nghia Bridge, with its classical architecture spanning the Thu Bon River, symbolizes peace and tradition. Hoang Dieu Bridge, connecting the Old Town with the new area, is not just a transportation bridge but also an architectural masterpiece offering a panoramic view of Hoi An.
Cultural Folk Traditions: The traditional culture of the people in Hoi An is a vital part of the city’s allure. From communication styles to traditional attire and distinctive cuisine, every aspect of Hoi An reflects a profound connection to cultural heritage.
Unique Cuisine: Exploring Hoi An also means indulging in its unique cuisine. The city is famous for its diverse and delicious food, blending flavors from different regions of Vietnam. From street food stalls to riverside restaurants, Hoi An offers a gastronomic journey that tantalizes the taste buds.
Nature and Eco-Tourism:
Beyond the ancient city, Hoi An boasts picturesque rural landscapes and opportunities for eco-tourism. Surrounding countryside features rice paddies, traditional villages, and lush greenery. Cycling through these landscapes provides a serene escape, allowing visitors to connect with the natural beauty enveloping Hoi An.
Conservation Efforts: The charm of Hoi An lies not only in its historical and cultural richness but also in its dedication to preservation. The city has successfully balanced modern development with the conservation of its heritage. Stringent measures are in place to protect the integrity of ancient structures, ensuring that Hoi An retains its unique character for future generations.
Conclusion: In essence, Hoi An is a captivating destination seamlessly weaving together history, culture, and natural beauty. Its ancient houses, lantern-lit streets, iconic bridges, and cultural traditions create an atmosphere that transcends time. As a World Cultural Heritage site, Hoi An stands as a testament to the importance of preserving and celebrating the diverse heritage that defines Vietnam. Whether strolling through the Old Town, savoring local delicacies, or immersing oneself in the tranquil landscapes, Hoi An offers an enchanting and immersive experience that lingers in the hearts of those fortunate enough to visit.

CREDIT

  • Agency/Creative: Gạch Creative
  • Article Title: Gạch Creative Design Hoi An Visual Identity, Branding and Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Gạch Creative/ Da Nang City
  • Market Region: Asia
  • Project Deliverables: Advertising, Brand Architecture, Brand Design, Brand Identity, Packaging Design, Packaging Guidelines, Visualisation
  • Industry: Food/Beverage
  • Keywords: Brand identity, Packaging design, Brand Design

  • Credits:
    Designer: Nguyễn Trần Tiến

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