Gabriel Franco Creates Packaging Design for Natura Tea

Gabriel Franco Creates Packaging Design for Natura Tea

It is very difficult to imagen a life without coffee or a cup of tea. Most of us rely on them to simply function everyday, that is not only the caffeine effect. For centuries, tea has been used as a social drink, from diplomacy to gossip, it has often build communities and connections, and along side with coffee, continues to shape economies and culture until this very day. Tea is part of a sacred ritual, unique and very personal, a morning must or in a business meeting, it’s something that fulfils our very existence and how we experience it, an elixir of happiness, relaxing or energy that have been making the world go round, and something very simple that reminds us to show ourselves some love.

There are many kinds of tea sold today and in Colombia, we are not that familiar with variations and benefits, therefore, Natura decided to create functional blends that are really easy to understand what they are made for, offering grad quality and amazing flavours. Those functional (for the morning, clearing the breath or relaxing) teas required an identity and labelling that follows. I was asked to develop a look that is inspired by classic tea tins. They differentiated the flavors with colors and bird illustrations, contrasting each other. Each illustration allude to the quality and benefits aspects of nature, making the process of drinking the delicious blends an inspiring one.

CREDIT

  • Agency/Creative: Gabriel Franco
  • Article Title: Gabriel Franco Creates Packaging Design for Natura Tea
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Colombia
  • Agency/Creative City: Tunja
  • Market Region: South America
  • Project Deliverables: Packaging Design
  • Format: Box
  • Substrate: Pulp Paper
  • Industry: Food/Beverage
  • Keywords: tea functional colombia illustration birds té classic vintage

  • Credits:
    Creative Direction: Gabriel Franco

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