“Put the chocolate bars together in a line – you will see an artwork reflecting everyday processes and mood of La Naya. People are working in fields, children playing around, ladies bringing harvest. Cut into 5 pieces – you will see 5 different compositions for each flavour. They have balance and look excellent both ways – in the whole artwork as well in small compositions. Moreover, selected colours complement the concept, taste and mood. Packaging is made out of one piece of paper and only few gluing parts. It is suitable for fast and comfortable packing. What is more, special chocolate bar was created to convey and supplement the concept. Main inspiration – Mountains, surrounding La Naya village.”
CREDIT
- Agency/Creative: Gabija Platukyte , Eglė Čiučiulkaitė , Ieva Stasevičiūtė
- Article Title: Gabija Platukyte, Eglė Čiučiulkaitė, Ieva Stasevičiūtė – La Naya
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
