Gabriela Palatchi is chef and founder of Gabfoods, a brand of gastronomic events and household items. Her recipes are influenced by different flavors and aromas from around the world, and she draws from both Western and Oriental cuisine. It makes a healthy, colorful cuisine, with diverse flavors that appeal to the most foodies.
With the redesign and launch of this new identity, the company is promoting the opening of its business, which has been operating for years, but this time with headquarters in Madrid, where it has finally settled, after a period in Turkey.
The visual identity and packaging of the products are characterized by elegance and modernity through the combination of 3 different typographies that together generate a unique and memorable language.
The brand is an exclusively typographic logo, which conveys the sobriety of its cuisine, and the proximity and familiarity of its character. The identity is complemented by handmade illustrations, which express the art and dedication behind each of their delicacies.
In addition, the graphics are complemented with high quality finishes in all graphic pieces, which transport the brand to the desired positioning.
This spirit is reflected in the development of the different graphic pieces of the brand, from the logo, its symbol, which is a simplification of the brand (the first three letters of the name that are combined), packaging, visual universe in networks and take-away bags.
In the end, a powerful, versatile and colorful visual world is built that brings together the different product categories of the company, while creating a coherent and unique personality.