Almighty – Good Science Beauty branding

“Branding studio Almighty has created the name, branding, packaging and promotional content for new brand Good Science Beauty.

UK scientist Dr. Suzanne Saffie-Siebert had spent ten years developing a patented skincare technology. Now named Good Silicon+, it employs engineered Silicon particles to carry combinations of active ingredients into the skin. Her aim was to create highly effective skincare in sync with the body’s natural processes with no adverse effects.

As the strategic branding partner, Almighty worked closely with the client team and tactical agencies to launch the brand, initially in the USA. Almighty’s creative director Matt Burke and brand strategist Emily Penny collaborated with web agency Buffalo to create the website.

Charles Weatherstone, CEO of GSB Laboratories (a SiSaf Company) says: “The branding and design work by Almighty perfectly captures both the functional benefits and the innovative ethos of the brand. Thanks to them, we have a strong name and our communications feel suitably on-the-pulse. The design sets out our exciting proposition well and we’ve had lots of good feedback from the industry.”

The branding was driven by the insight that savvy beauty enthusiasts want to engage with the story around the technology, and want to feel in control of what beauty means to them. The branding needed to forge a middle way between science-led brands focused on efficacy and natural, non-toxic brands. The tag-line ‘In sync with you’ references how the product works in tune with your biology and its belief in individuality.”