The key concept ideation for packaging of FYISHAN URBAN LIVE is the Rhapsody in Delicacy to upgrade taste and profession of food with the chef image, secondly, to deepen the impression that biscuit are presently roasts, the designer decides to add the context of a romantic metropolitan lady enjoying biscuit to link to the image of chef presently roasting biscuit so as to keep the entire packaging funny and limitless imagination beyond customers; in addition, taken the smiley emoji from the original brand image of FYISHAN to the effective implementation on the packaging design of FYISHAN URBAN LIVE for export sales not only to improve the brand packaging identity but also to successfully find its way into the export market.
CREDIT
- Agency/Creative: SUMP DESIGN
- Article Title: Fyishan Urban Live Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Illustration, Packaging Design, Research
- Format: Pouch, Wrap
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
