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Fyishan Urban Live Packaging

Fyishan Urban Live Packaging

The key concept ideation for packaging of FYISHAN URBAN LIVE is the Rhapsody in Delicacy to upgrade taste and profession of food with the chef image, secondly, to deepen the impression that biscuit are presently roasts, the designer decides to add the context of a romantic metropolitan lady enjoying biscuit to link to the image of chef presently roasting biscuit so as to keep the entire packaging funny and limitless imagination beyond customers; in addition, taken the smiley emoji from the original brand image of FYISHAN to the effective implementation on the packaging design of FYISHAN URBAN LIVE for export sales not only to improve the brand packaging identity but also to successfully find its way into the export market.

CREDIT

  • Design Agency: SUMP DESIGN
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Fyishan Urban Live Packaging
  • Brand / Project Name: FYISHAN URBAN LIVE
  • External Design Credits: Creative Director : Zi Huai Shen
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Illustration
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Multiple Regions
  • Product Category: Snack Food
  • Consumer Packaging Format: Pouch, Wrap
  • Consumer Substrate / Material: Pulp Carton

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