FutureSchool.AI is an online learning platform that caters to Indian teens aged 14-17, providing premium courses in ML & AI, Leadership, Problem Solving, Communication Skills, and Sustainable Environmental Efforts. With a strong emphasis on preparing students for the future, FutureSchool.AI offers a transformative educational experience that goes beyond traditional boundaries.
At the core of FutureSchool.AI’s brand positioning is the aim to inspire and provoke a future-forward mindset. Through carefully curated visual elements, including captivating colours, symbols, typography, and imagery, the brand creates an environment of curiosity, confidence, and growth. The brand name itself, “FutureSchool.AI,” encapsulates the essence of the program, highlighting the importance of future readiness and the integration of artificial intelligence.
FutureSchool.AI’s communication strategy is resolute and empowering, focusing on the mantra “Learn. Lead. Level up.” This message encourages students to embark on a journey of continuous learning, leadership development, and skill enhancement. By delivering thought-provoking messages and captivating narratives, FutureSchool.AI aims to make a profound impact on the personal and intellectual growth of its students.
The visual identity of FutureSchool.AI is marked by a symbol where the word AI is represented as “≥,” signifying greater than or equal to in mathematics. This symbol not only reflects the school’s scientific nature but also symbolizes its ambition to excel and push boundaries. The forward-facing angle of the symbol represents progressive change, aligning with FutureSchool.AI’s mission.
To complement its visual identity, FutureSchool.AI employs a carefully selected colour palette. The prominent use of yellow evokes positivity and optimism, while a mix of saturated primary colours adds vibrancy and enthusiasm to the brand. The incorporation of dark, saturated shades conveys a sense of prestige, establishment, and the pursuit of excellence.
Imagery plays a significant role in the FutureSchool.AI experience, with custom motion ASCII videos taking centre stage. Through the use of playful 3D objects transformed into ASCII representations, the courses come to life.
By combining geometric sans serif and humanistic oblique serif fonts, FutureSchool.AI’s typography reflects the brand’s commitment to modernity, future readiness, and refinement. This harmonious blend of fonts adds an elegant touch to the overall visual identity.
FutureSchool.AI intertwines technology, education, and inspiration to empower young minds to embrace their potential and shape a better future. Through its distinctive visual identity, engaging communication strategy, and transformative experiences, FutureSchool.AI propels students towards a future brimming with possibilities.
- Agency/Creative: Studio Alessia Oertel
- Article Title: Future School.AI Brand Development
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Kiel
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Architecture, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Editorial Design, Identity System, Logo Design, Motion Graphics, Typography
- Industry: Education
- Keywords: edtech, technology, education, ai, india, branding, identity, ascii
Designer: Alessia Oertel