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FUSE. Coffee Roasters

FUSE. Coffee Roasters

FUSE. Coffee Roasters.

Branding & Packaging Design: Inspired by the simplicity of a coffee cherry and the cheerful that produces when we simply smell it.

The letter U of the logo is a wink referring to a cup of coffee while the pattern plays with different forms representing movement and energy. The complementary graphics are shapes and textures created from the dot, there are abstract as the feeling we perceive individually when we are in contact with the coffee.

CREDIT

  • Design Agency: Karla Heredia KHM
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: FUSE. Coffee Roasters
  • Brand / Project Name: FUSE
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand World
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Creation, Graphic Design
  • Location: Mexico
  • Market Country: Saudi Arabia
  • Market Region: Middle East
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic

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