A new brand identity and package design, which raises the bar and updates brand positioning, has been created for Furnatura (Czech Republic). This dogs natural grooming products brand has acquired a new visual system powered with iconic energy of nature. The new branding communicates an authentic, professional and special approach to business primarily. The main iconic idea is a bright and dynamic live image of a jumping, soaring dog that symbolises health, lively energy and joy of the beating nature. New communication design creates space for emphasising the brand’s status as a leader and trendsetter in the category of natural products for dogs.

About the brand.
We simply love dogs. For ten years, we have run our salon, bakery and shop for dogs, where we take care of their physical and mental well-being. Our gained experience is also reflected in the development of our products. Our goal is not to please the dog’s owner, our goal is to make the dog happy. What masters like is not necessarily the same thing their dogs would pick.

We are enthusiasts and perfectionists. We are very well aware of the fact, that the journey towards the perfect cosmetics for dogs is never-ending. Therefore, we relentlessly try to make our products better – we want the best for the dogs and we love our work.

New design approach is a new reading of the special knowledge and experience of experts who have created all the recipes. The brand new image translates an authentic and special approach to business primarily through a sign – a dog in a dynamic jump reaches the symbol of the key. The entire brand block forms an
expressive and elegant image containing important brand communications. Combination of the brand block and important benefits at the bottom of the package complements the feeling of expertise, salon experience and understanding the features of dog fur. Unified corporate grey beige colour makes the design more consistent and original.