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Functional Identity and Animated Wordmark for Freelance Photographer

Functional Identity and Animated Wordmark for Freelance Photographer

Saul studio – Jonathan Peach Photography

 Jonathan Peach is a freelance photographer based in the North of England. Specialising in fashion and still life, his work adopts contemporary styling to form considered compositions for editorial, web and social media imagery.By approaching shoots with a creative eye, Jonathan has established relationships with some of the UK’s leading fashion brands and retailers.The studio devised a modern identity centred around an animated logomark – emulating the adjusting focus ring of a camera through motion and sound. The identity embraces a pared back and functional aesthetic, allowing the monochrome colour palette to place full focus on the photographers impressive imagery.Animated by Craig Berry. Printed by Evolution.”

CREDIT

  • Design Agency: saul studio
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Functional Identity and Animated Wordmark for Freelance Photographer
  • Brand / Project Name: Jonathan Peach Photography
  • External Design Credits: Animation Craig Berry 
  • Production Credits: Printer Evolution Print 
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Experience, Corporate Brand Identity
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Promotional
  • Industry Category: Mass Media

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