A.STUDIO Branding Agency and Tomsky Konditer Company have launched a brand of muffins named “Muff & Oso”. Packaging design allowed the manufacturer to expand its geographies, while average monthly sales increased by 91 %.
Muff & Oso muffins offer more filling than the competition. With this in mind, the Agency focused on the image of the product showing the filling. The image is supported by the brand motto: “Fully Loaded Muffins”. Each muffin in the box is individually packed so that consumers can enjoy it indoors as well as outdoors.
CREDIT
- Agency/Creative: A.STUDIO branding agency
- Article Title: Fully Loaded Muffins From A.STUDIO Branding Agency and Tomsky Konditer Company
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research
- Format: Box, Flow-Pack
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
