Fuji Coffee House

Fuji Coffee House is a thoughtfully crafted café and packaging brand that brings the calm spirit of Japan to today’s fast paced world. Inspired by serene rituals, earthy flavors and crafted connection, Fuji invites coffee lovers to pause, sip and savor from a cozy café corner to a takeaway cup and cans on the go.

Rooted in minimalist aesthetics and cultural warmth, Fuji merges tradition with trend, offering a branding experience that feels modern, soulful, and uniquely Japanese.

Challenge: To create a branding system that reflects Fuji’s Japanese influence while feeling modern and approachable for today’s café goers. The identity needed to work across café interiors, coffee cans, pouches, takeaway items and merchandise all while standing out in a saturated coffee market.

Solution: We built a cohesive identity centered on calm, clarity and craft visually echoing Japan’s minimalist beauty and everyday rituals. The use of illustrated characters adds a personal story, helping Fuji connect emotionally with its audience.

Color Palette: A rich and sophisticated palette led by Bold Navy (#18294C) paired with Sakura Pink, Matcha Green and Hojicha Beige. Each color is inspired by ingredients and Japanese cultural cues adding warmth, contrast and flavor to every touchpoint.

Typography: We selected a balanced font pairing that expresses modern elegance with a cultural soul. The sleek sans-serif adds structure, while the gentle curves and spacing ensure a soft, approachable tone across digital and print.

Logo System: The logo blends minimal form with character the dot above the “I” echoing a rising sun. It’s bold, recognizable and scales seamlessly across all brand applications.

Packaging: The packaging system uses character driven illustrations and flavor specific colors to make each SKU feel distinct yet unified. From coffee cans to pouches, every product is designed to tell a story not just sell a drink.

Applications: Fuji’s branding extends into every detail from café interiors, coffee cans, pouches and takeaway cup designs to menus, merchandise and social content. Each piece reinforces a calm, cohesive experience where design meets daily ritual.