Fruut Packaging Design
In order to respond to constant market developments and also to facilitate the process for consumers to transport snacks everywhere, Fruut decided to invest in the change of packaging.
The new packaging features more vibrant colors and a more contemporary image.
The strategy went through a reaffirmation of the naturalness of these brand snacks, which are made with only one ingredient and, thus, more aligned with both national and international markets investments.
CREDIT
- Design Agency: d'front - Branding & Design Agency
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Fruut Packaging Design
- Brand / Project Name: Fruut Packaging Design
- Strategic Deliverables: Research / Insight
- Design Deliverables: Packaging Design, Photography, Graphic Design
- Location: Portugal
- Market Country: Portugal
- Market Region: Global
- Product Category: Snack Food
- Consumer Packaging Format: Bag
- Consumer Substrate / Material: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
