In order to respond to constant market developments and also to facilitate the process for consumers to transport snacks everywhere, Fruut decided to invest in the change of packaging.
The new packaging features more vibrant colors and a more contemporary image.
The strategy went through a reaffirmation of the naturalness of these brand snacks, which are made with only one ingredient and, thus, more aligned with both national and international markets investments.
- Agency/Creative: d'front - Branding & Design Agency
- Article Title: Fruut Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Global
- Project Deliverables: Graphic Design, Packaging Design, Photography, Research
- Format: Bag
- Substrate: Plastic