The Brite is product series of Yoghurt which came with some varieties of flavours, those are orange, watermelon and guava. The main market of this product is an active young girl and women, who has a lot of things to do all day.
The dominance of the yellow color which has a philosophy of excitement and light, was chosen as a representation of the tagline of this product that is “Brighten Your Day Up”
CREDIT
- Agency/Creative: kemazan
- Article Title: Fruity Yoghurt Drink The Brite
- Organisation/Entity: In-house, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design
- Industry: Food/Beverage
- Keywords: branding, brand identity, packaging design, yoghurt, fruit, orange, watermelon, guava
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
