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Fruity Cold Brew Coffee Visual Identity Design

Fruity Cold Brew Coffee Visual Identity Design

Fresh fruit is paired with cold raffled coffee to immerse you in the unique flavor world of fruit and coffee,
As if the hot summer face blowing a cool breeze.

The overall vision takes the fresh and concise impression of summer as the visual concept, and characterizes fruits.

Hope to have more interesting and playful illustrations in the vision, in the sultry summer can also be through humorous illustrations to understand a smile.

The glass bottle of cold raffle coffee combines the visual image of Mosaic totem, representing the combination of fruit and coffee’s brand new flavor.

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Fruity Cold Brew Coffee Visual Identity Design
  • Brand / Project Name: Fruity Cold Brew Coffee
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Branding, Graphic Design, Brand Digital Design, Brand Advertising, Brand Experience
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle, Cup
  • Consumer Substrate / Material: Glass Bottle, Plastic, Pulp Board

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