Fresh fruit is paired with cold raffled coffee to immerse you in the unique flavor world of fruit and coffee,
As if the hot summer face blowing a cool breeze.
The overall vision takes the fresh and concise impression of summer as the visual concept, and characterizes fruits.
Hope to have more interesting and playful illustrations in the vision, in the sultry summer can also be through humorous illustrations to understand a smile.
The glass bottle of cold raffle coffee combines the visual image of Mosaic totem, representing the combination of fruit and coffee’s brand new flavor.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Fruity Cold Brew Coffee Visual Identity Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Design, Brand Experience, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Naming, Research, Tone of Voice
- Format: Bottle, Cup
- Substrate: Glass Bottle, Plastic, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
