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Fruits of Your Labour – Mail Out

Fruits of Your Labour – Mail Out

Ocho Creative – Fruits of Your Labour

‘Fruits of Your Labour’ is an in-house direct mail piece sent to past, current and potential Ocho Creative clients.We at Ocho strive to help businesses overcome obstacles and reach their goals. What better way to celebrate a successful year than to combine wine drinking with goal setting and encourage our clients to stay inspired and, ultimately, make progress.Our design invites the client to scribble down an important goal directly on the label and place the unopened bottle in a visible location. It then becomes a goal reaching tool; a constant and teasing reminder to push forward and enjoy the symbolic reward of cracking open the bottle with friends and family, tasting the fruits of their labour.

CREDIT

  • Design Agency: Ocho Creative
  • Organisation/Project Type: Agency, Published Self Promotional Design
  • Article Title: Fruits of Your Labour – Mail Out
  • Brand / Project Name: Fruits of Your Labour
  • External Design Credits: Photography: Joseph Mildren
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Pulp Paper

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