“At cama café, we encapsulate sunshine and terroir in a jam jar, sipping the ripened sweetness of life.” Collaborating with the sustainable fruit brand “Good Island,” we’re on a mission to rescue those “ugly duckling” fruits that would otherwise go to waste due to their appearance. Together with local fruit farmers, we’re inviting you to savor the enchanting blend of premium coffee and slow-cooked fruit preserves, embracing the unique flavors of our region.
Our visual concept draws inspiration from premium fruit gift boxes, weaving images of ribbons and presents. In this imagery, we capture the warmth of the sun and the sweet-tart essence of fruits, preserving them as a heartfelt gift. We meticulously dress up these “ugly fruits” to present a sweet offering infused with local emotions.
About the “Ugly Fruit” Regeneration Project:
In Taiwan, tens of thousands of fruits are discarded each year solely based on their appearance. These fruits, rejected for their looks, are known as “ugly fruits” or “out-of-spec” by fruit farmers. To honor the hard work of every farmer and prevent waste, Good Island introduced the “Ugly Fruit Regeneration Project.” This initiative transforms visually imperfect fruits into delicious treats, sealing the sunshine and sweetness in jam jars, celebrating the unique goodness of our region.
Now, let’s delve deeper into the essence of this collaboration:
A Taste of Sustainability:
The cama café x Good Island collaboration is not just about flavor; it’s about sustainability. It’s about redefining beauty and value in the food industry. The “ugly fruits” may not meet conventional aesthetic standards, but they are bursting with natural sweetness and goodness. By utilizing these fruits, we contribute to reducing food waste and promoting sustainable practices.
Crafting Culinary Magic:
In the hands of skilled artisans, these “ugly fruits” are transformed into exquisite fruit preserves. Each jar is a testament to the dedication of the fruit farmers and the craftsmanship of those who carefully prepare these preserves. The slow-cooking process ensures that every jar is brimming with rich flavors, allowing you to savor the essence of the terroir and the sun-soaked sweetness.
Local Love and Flavor Fusion:
The heart of this collaboration lies in celebrating local culture and flavors. Taiwan’s fruit is renowned for its exceptional taste, and this project encapsulates the essence of our region. By combining the aromatic notes of cama café’s premium coffee with the sweet and tangy profile of Good Island’s fruit preserves, we create a delightful fusion that reflects the vibrant spirit of Taiwan.
The visual concept of our collaboration is as delightful as the flavors it represents. The imagery of ribbons and gifts symbolizes the act of gifting – sharing not just food but also warmth and love. We wanted to make these “ugly fruits” feel special, emphasizing that true beauty lies beyond appearances. The design aims to evoke a sense of curiosity, making you want to unwrap the gift and discover the treasure within.
A Sustainable Future:
Beyond the immediate pleasure of savoring these delectable creations, our collaboration embodies a vision of a more sustainable future. It’s a reminder that beauty can be found in unexpected places, and that by cherishing what others discard, we can contribute to a greener, more compassionate world.
As you indulge in the exquisite blend of coffee and fruit preserves from cama café and Good Island, remember that you’re not just tasting a delicious treat – you’re savoring a story of sustainability, craftsmanship, and the rich tapestry of our local culture. It’s a story we’re proud to share with you, one that reflects our commitment to making the world a little sweeter, one “ugly fruit” at a time. Cheers to embracing the extraordinary in the ordinary!
- Agency/Creative: Lung-Hao Chiang
- Article Title: Fruit as Gift – cama café Fruit Jam Gift Sets
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taipei/Taiwan
- Market Region: Asia
- Project Deliverables: Brand Identity, Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: coffee
Art Director: Lung-Hao Chiang