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From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design

From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design

Asprey Creative – Harvest Road Honey

“Harvest Road honey is a unique monofloral honey from the remote Marri forests of Western Australia.We needed to develop an iconic look for this product. One that would stand out and speak to the brand’s premium positioning both here in Australia, and in China.Our solution uses the geometry of the honeycomb hexagon to create a heart shape in which all the brand elements sit.We printed stipples of reds and golds on a foil stock to give the brand a beautiful, premium feel.”

CREDIT

  • Design Agency: Asprey Creative
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design
  • Brand / Project Name: Harvest Road Honey
  • Location: Australia
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Condiments, Cupboard Food
  • Consumer Packaging Format: Jar
  • Consumer Substrate / Material: Glass

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