Eight Lands Organic Spirits
A new spirits brand and packaging design for the organic Speyside distillery.
Brand creation for a new ‘all-organic’ distillery based in Speyside, Scotland. Nestled at the foot of Ben Rinnes and drawing water from its own natural spring. Premium gin and vodka are distilled using barley and wheat harvested on the Glenrinnes farm and infused with botanicals grown and foraged on the estate.
Made of Scotland: Organic gin and vodka made of a place, made of a people.
We created a brand representing Eight Lands’ sustainable approach and the relationship between people and place. Working with the land. Giving more than they take. Treading lightly for future generations. We brought this concept to life with the infinity loop, flanked by woodcut illustrations of Ben Rinnes. Where from the summit – on a clear day – you can look out over the eight surrounding counties.
The loop is used as a container for all the product information on the front of the pack and is further enhanced with the custom label shape. It is also used as a smaller roundel or seal on the top of the closure and online as an avatar/icon.
The land shapes the people. The people shape the land.
Following a successful launch, Eight Lands scooped every award in the book. They’re in premium trade and retail nationwide and internationally with partnerships in Asia, Canada and the US.
Closer to home, the distillery continues to provide employment for the local community and brings visitors and tourism to the area with their tours and tasting events.
- Agency/Creative: Cooper and Flint
- Article Title: From Farm to Bottle: Eight Lands’ All-Organic Spirits Branding by Cooper and Flint
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Packaging Design
- Format: Bottle
- Substrate: Glass, Pulp Paper, Wood
- Industry: Food/Beverage
- Keywords: Drinks branding, Drinks packaging, Drinks design, Craft, Gin, Vodka, Scotland, Organic
Brand strategy and design: Cooper and Flint