Fries & Guys is a fun and welcoming diner with the nostalgic original taste of burger and fries.
Our brand holds the nostalgic 90s theme and visual identity in colors, patterns, lines and graphic elements.
The brand identity shows a bold and joyful personality reflecting the fun and energetic vibes of such a retro diner.
In order to deliver the feel and look of the 90s diners and the original burger sandwich.
we tend to use the color palette which create fun and nostalgic atmosphere by using warm tones blended with neutrals to balance the visual identity experience.
We went back in time to the 90s and searched for the trendy styles out-there. we found the signs of love and joy in the patterns and graphic elements.
The usage of checkers and grids gives a nostalgic identity to our brand which attract the target audience. we tried to use catchy fonts and graphic elements to make the Fries & Guys lovely-fun spirit.
- Agency/Creative: Omar Tarek
- Article Title: Fries & Guys – A 90s Retro Diner Is Calling You!
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Africa
- Project Deliverables: Art Direction, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Creative Direction, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: Retro diner nostalgic brand identity
Art Director: Omar Tarek
Graphic Designer: Shorouk Yehia