Frezyderm, one of the best Greek dermatological products companies, has been active in Greece and abroad for 37 years offering products that stand out for their innovation and quality.

Icy After Sun is a product for body and face, used after sunbathing and stored in the refrigerator, having the ability to ensure a temperature reduction of 1.5 degrees in just 2 minutes. ABC Design in the challenge of this innovative Frezyderm product moved based on the uniqueness of its use. The composition of the gel activates the skin’s recovery mechanisms, providing prolonged coolness at the point of application. The innovative nature of the product is introduced to the public through a special aesthetic that approaches the visual aspect of coolness. The ICE logo was done in an ice font making the innovation of After Sun immediately clear. The container printed on silver material with blue, white surfaces and letters that emphasise freshness and coolness has the dynamic that makes it stand out. Blue and metallic colours were used, while the 3D dewdrop effect and snowflake illustration on the front of the label add a dimension that emphasises the sense of relief and coolness. On the entire surface of the package there are printed drops of dew, it characterises the hydration and also the reduction of the temperature of the skin after exposure to the sun. This packaging reinforces the product’s personality and captures in the consumer’s memory the relief and care offered by Frezyderm, along with a promise of a rejuvenating skin restoration experience after prolonged exposure to the sun.