Freya will inspire you to move! The kinetic energy from the illustrations are feminine and fun. The font that surrounds the illustrations further highlights that if you want to move during your period, Freya cup is the vibe. The pink utilized in the brand is a pale, subdued pink that is immediately eye-catching. How often women feel stiff or uncomfortable during the period?

Freya cups suggest to do the opposite – to relax and let go of control! The menstrual cup is a progressive means of feminine hygiene, more reliable than tampons, pads, more sterile, more environmentally friendly. With Freya you can swim in the pool, engage in active sports, do upside down yoga asanas – just do what you like in any comfortable position and without stopping up to 12 hours. Never before menstruation passed so comfortably and smooth and free from worries. Freedom is the real joy of life!

Brand design reflects the freedom of movement idea and life full of joy when body free from control.

Chemistry brands and creative designer Ksenia Eliseeva created new brand from scratch. We did research and created brand positioning, naming, brand design, copywriting, video and all visual and verbal communications of the new brand.

Freya menstrual cup brand positioning is based on the freedom of a woman as a manifestation of love and self-care. During menstruation, women are forced to control more. Temporarily woman needs to stop some favourite activities like sports, travel, and finally, the freedom to be yourself.