Cumbayork is a platform dedicated to strengthen and promote the cultural scene of Cumbayá in Ecuador. Lanza Studio’s mission was to create a powerful visual identity, filled with vibrant colors and a joyful personality. Every graphic asset, from the logotype to the 3D renders, were designed to narrate the story of the city’s unique geography, heritage and a tight-knit community – all of this while having so much fun.
CREDIT
- Agency/Creative: Lanza Studio
- Article Title: Fresh Rebranding for a Culture Promote Platform in Ecuador Created by Lanza Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Rebranding
- Industry: Public Utility
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
