Fresh is a company that specializes in promoting traditional Korean drinks, namely Maesil, Omija, and Sikhye. With the increasing demand for unique and authentic products, Fresh provides a refreshing alternative to mainstream beverage options. These traditional drinks have been enjoyed in Korea for generations and have unique flavors that are sure to appeal to a wide variety of consumers.

Fresh’s design project aims to create packaging that accurately represents the unique flavors and cultural heritage of each beverage, while also attracting the attention of potential customers. The packaging design should be visually appealing, informative, and functional, ensuring that it protects the contents of the can and makes it easy to transport and store.

Maesil is a drink made from green plums that have a sweet and sour flavor that is refreshing and energizing. Fresh’s packaging design for Maesil might feature green and purple hues to represent the green plums.

Omija, on the other hand, is a drink made from five different types of berries and has a slightly sour and sweet taste. Fresh’s packaging design for Omija could have berry images on the packaging, emphasizing the natural ingredients used in the drink.

Sikhye, a sweet rice drink, has a refreshing taste and is often served as a dessert or a refreshing summer drink. Fresh’s packaging design for Sikhye could feature a light and refreshing color palette and have a label that accurately represents the ingredients used to make the drink.

Overall, Fresh’s mission to promote Korean traditional drinks with a visually appealing, informative, and functional packaging design will undoubtedly attract consumers looking for unique and authentic beverage options. With its commitment to quality and cultural heritage, Fresh’s traditional drinks are sure to provide a refreshing and enjoyable drinking experience.