Ultrella is a fresh and fun range of powerful, natural body care products. The brief was to create a brand with a playful and positive attitude, and packaging which was unique, and stood out from competitors.
A colourful painted graphic was created to represent the various product ingredients and brand attitude, which is used across stationery, and throughout the website and social media. The shapes and colours were then simplified for the packaging, where production limitations only allowed for two colours, thus creating a clean and minimal design.
Ultrella is mindful of sustainability, all bottles are made from 100% recycled plastic, and pouches are fully recyclable.
CREDIT
- Agency/Creative: Ann Davenport Design
- Article Title: Fresh and Playful Branding for Ultrella Natural Body Products
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Research
- Format: Bottle, Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
