Frenchie’s Doughnuts Identity Design by Kenneth Manuel

Frenchie’s Doughnuts Identity Design by Kenneth Manuel

Executive Summary: Brand Identity design for Frenchie’s Doughnuts, a brand-new doughnut and coffee shop based in Etobicoke, ON. This project encapsulates the finished results of a strategic brand development that resulted in a successful launch, bringing new flavours—made with premium ingredients—to dessert fanatics.‎‎‎‎‎‎‎‎‎‎

Frenchie’s Doughnuts serves warm, delicious, made-to-order doughnuts and fresh roasted coffee served hot from their brand-new bakery. We leveraged their mascot Mocha (the owner’s French Bulldog) to create #frenchiesdoughnuts, a social hub for pet and doughnut enthusiasts to engage in.‎‎‎‎‎‎‎‎‎‎

We designed the visual identity using a combination of typographic and illustrative design elements. Their tagline “Warm, Fresh & Made to Order” is the first visuals communicated when entering the store. That promise is kept when you walk out the store with a box of doughnuts that is quite literally still warm!‎‎‎‎‎‎‎‎‎‎

The pink and dark blue colour palette was carefully selected to evoked a lively, playful, and approachable feel for the brand. We also developed a comprehensive brand guideline that made it easier to maintain cohesiveness with all brand assets from packaging, merchandising and social media content.‎‎‎‎‎‎‎‎‎‎‎‎‎

Deliverables: Brand Identity, Packaging, Social Media Design‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎

CREDIT

  • Agency/Creative: Kenneth Manuel
  • Article Title: Frenchie’s Doughnuts Identity Design by Kenneth Manuel
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Canada
  • Agency/Creative City: Toronto
  • Market Region: North America
  • Project Deliverables: Brand Identity, Branding, Creative Direction, Icon Design, Illustration
  • Industry: Food/Beverage
  • Keywords: doughnut shop, doughnuts, bakery

  • Credits:
    Graphic Designer: Kenneth Manuel

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