Executive Summary: Brand Identity design for Frenchie’s Doughnuts, a brand-new doughnut and coffee shop based in Etobicoke, ON. This project encapsulates the finished results of a strategic brand development that resulted in a successful launch, bringing new flavours—made with premium ingredients—to dessert fanatics.‎‎‎‎‎‎‎‎‎‎

Frenchie’s Doughnuts serves warm, delicious, made-to-order doughnuts and fresh roasted coffee served hot from their brand-new bakery. We leveraged their mascot Mocha (the owner’s French Bulldog) to create #frenchiesdoughnuts, a social hub for pet and doughnut enthusiasts to engage in.‎‎‎‎‎‎‎‎‎‎

We designed the visual identity using a combination of typographic and illustrative design elements. Their tagline “Warm, Fresh & Made to Order” is the first visuals communicated when entering the store. That promise is kept when you walk out the store with a box of doughnuts that is quite literally still warm!‎‎‎‎‎‎‎‎‎‎

The pink and dark blue colour palette was carefully selected to evoked a lively, playful, and approachable feel for the brand. We also developed a comprehensive brand guideline that made it easier to maintain cohesiveness with all brand assets from packaging, merchandising and social media content.‎‎‎‎‎‎‎‎‎‎‎‎‎

Deliverables: Brand Identity, Packaging, Social Media Design‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎