Stag&Hare – Martini&Rossi Frosé Launch

Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics.  Says Michele Peppers, Sr. Account Director and project lead, “We were excited to develop a brand that capitalizes on a trend seen in on-premise experiences, but we also understood the challenge of elevating a ready to serve cocktail–something that can often come across as ‘cheap and cheerful’. By leveraging the Martini&Rossi brand as part of this innovation, we were able to carve out a truly unique space within the rosé wine category that we really haven’t seen yet… on-the-go that is premium YET playful fun. And given the incredible high-quality ingredients consumers expect from famed Italian brand, Martini&Rossi, we knew we had something very, very special to bring to the world.” Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.