Spark is a leading company in the crosfitt industry. Spark aims to promote the disciplines of CrossFit and Olympic Pesticism to all those who wish to obtain and maintain a high level of fitness and wellness. It is aimed at all, adults and children, workers and students. Spark also promotes the sale of fitness products with its own brand.
The logo represents open “wings” and in the middle of them there is an arrow,
through those two symbols I wanted to create a brand that conveys some peculiarities of the crossfit: energy and freedom in the movements (represented by wings and arrow respectively).
CREDIT
- Agency/Creative: Giuseppe Russo
- Article Title: Freelancer Create a Brand Identity
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Tone of Voice
- Industry: Fashion
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
