About Fouzaly
The name “Fouzaly” beautifully intertwines two significant influences in the founder’s life: her mother, Fauzia, and the cherished valley from her childhood. Fauzia played a crucial role in helping her daughter adopt a healthy lifestyle, serving as an inspiration and guide. When the founder began making granola, she wanted to reflect this influence and honor her mother for inspiring her healthy approach. The word “ally,” a shortcut for “valley,” represents the natural beauty and serenity of the place where many childhood memories were made.
Fouzaly is more than just a name; it symbolizes a commitment to crafting wholesome granola that reflects the founder’s childhood memories and her journey towards a healthier lifestyle.
At the core of Fouzaly is a philosophy of wholesome living and natural goodness. Our brand identity reflects this vision, with a logo that features a clean, inviting design and earthy elements symbolizing health and authenticity. The logo’s elegant curves and nature-inspired motifs immediately convey purity and care. Fouzaly’s nurturing and empathetic qualities appeal to consumers who value genuine, nutritious products, creating a heartfelt connection. Fouzaly inspires a balanced, joyful lifestyle through every delicious, carefully crafted offering.
For our packaging design, we use a lively color palette inspired by natural ingredients. Our packaging features cheerful characters that convey a message of joy and enjoying life. These illustrations, combined with patterns showcasing our wholesome ingredients, create an inviting and fun design. The playful characters and nostalgic elements add warmth, inviting consumers to experience the joy of Fouzaly.
CREDIT
- Agency/Creative: Gamal Assy
- Article Title: Fouzaly Granola Branding and Packaging Design by Gamal Assy
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Gamal Assy
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Identity, Packaging Design
- Format: Bag, Pouch
- Industry: Food/Beverage
- Keywords: oats, granola, pouch, KSA
-
Credits:
Art direction: Gamal Assy