We were commissioned by the client to produce the brand identity and campaign for a one-day music festival in the west end of Glasgow, Scotland, called The Great Western. The name of the festival comes from the area in which the festival is held, Great Western Road in Glasgow. It was positioned as a festival of musical exploration and discovery and they required an identity that reflected the offbeat and outlandish nature of the artists that would be performing at the festival.
We created a flexible identity that reflected the unorthodox approach to the day that the client took, putting on some performances in locations and venues that would not normally hold gigs. The identity was developed to symbolise movement, dynamism and variety, while bringing in a series of bold brand colour to provide a stand out quality in the grey skies of a Scottish winter.
A graphic treatment and style was developed for each of the 50+ artists performing and 10 venues hosting to allow for maximum impact on social and traditional media. Each individual artist post or piece of media had its’ own graphic treatment while at the same time maintaining the visual language of the festival as a whole through a consistent use of style and colour. This was translated across all of the promotional items and merchandise for the festival.