In this chaotic and changing year, Mad Fashion is born, a women’s fashion brand that will be present in women’s daily lives. We want to live each conquest with them, delivering an unforgettable experience with clothes and accessories that identify with the identity and personality of each woman, generating confidence and autonomy to make their own choices and conquer their territory.
We are convinced that the world needs to get rid of paradigms, there are no absolute truths and that every choice must be respected.
We place women at the top of our values and their conscious relationship with the environment and the freedom to expose their identity and be respected in society.
We encourage women to discover themselves, to acquire the ability to know themselves and appreciate their real beauty. Strong women who face challenges and get rid of paradigms, conquering their territory and being inspiring.
Clothing and accessories that identify with their own unique identity and personality. May they empower you and bring you confidence to face all the daily challenges.
So we need to improve the consumer experience by generating value with innovative packaging, with different formats, extolling feelings of confidence and boldness. The brand values must also be reflected in the packaging design.
Empowering starts with self-knowledge: We want to empower women to conquer their territory, looking at themselves and feeling good.
Self-acceptance brings inspiration and confidence to seek your best, it is a process that provides from the inside out.
Women committed to the future: If we want to make the world a better place, paying attention to every detail matters a lot, our production involves exclusively natural and sustainable materials, made by skilled weavers and committed to helping us reduce the impact on the environment.
Freedom to expose my identity: We defend timeless fashion, pieces of clothing cannot be discarded so easily. We do not create collections for the season, much less follow fashion trends. We encourage each woman to discover her own style, expose her identity and personality also in what she wears and be free to make her own choices. The true beauty is within each of them.
- Agency/Creative: Forward Design Studio
- Article Title: Forward Design Studio Create Brand Identity for a Bold and Luxurious Fashion Brand Mad Fashion
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Research, Tone of Voice
- Industry: Fashion
- Keywords: brand identity, fashion, beauty, clean, luxury, modern, gradient, logotype, packaging, innovative, minimalist, luxurious, boldness, clothes