Forus is one of the leading digital private debt investment marketplaces for SMEs, individual and corporate investors in KSA. Registered and licensed by the Saudi Arabian Monetary Authority (SAMA). The company has now become an integral part of the Kingdom’s economy and contributes to Saudi Arabia’s Vision 2030.

By utilizing a customized debt crowdfunding platform, Forus offers unique investment opportunities for Saudi Arabian investors; such as diversified alternatives with an attractive annual percentage rate (APR) and stable returns, all through a secure and seamless platform.

For this project, we worked on the brand elements such as logo, typographic palette, color palette, and visual system with illustrations and 3d graphics, where our main objective is to generate a visual language that inspires confidence in the audience, but at the same time feels little casual to minimize the intimidating aspect that usually has the theme of investments, that is why we proposed a friendly, simple and sober illustration system but that would give a more accessible tone to the brand.

The biggest challenge we faced was to design the logo because we wanted to represent the service offered by Forus without falling into the literal or generic, so we made explorations of abstract forms with the idea of representing growth, stability, and diversity until we came up with this logo that feels close to the brand and its principles.