In 2016, a local tea company started its production. The brand gained the name Mountea ( tea from mountains ) because tea leaves are collected from the highest mountainous regions of Armenia. Mountea has the simple promise: to deliver the finest quality tea possible.
Picked and made by hand, Mountea serves authentic flavours and is made from organic ingredients that are free of artificial flavourings, colors or additives.
To create the product, the founder of the company toured through the mountains of Armenia to choose the best tea from classic to exotic blends. In 2020, the client approached us to create a premium line under the new brand concept.
The design has been developed for two tea types: loose leaf and tea bags. Loose leaf packaging has illustrations of fruits or leaves that are harvested and vested right into the package.
For the tea bag type, instead of a tea bag, a fruit or a leaf is tied to a string. A slogan “from highlands to your cup” has been developed, which compliments the name and shows the main function of the company.
The box conveys the whole brand concept. The composition of all types of teas has the same logic. White color conveys purity, simplicity and naturalness. Depending on the type of tea, the box of loose leaf depicts an illustrated fruit, flower, or leaf. The product’s drawing and logo is visible from all the sides of packaging. On the backside of the packaging is shown the process of tea brewing with the help of icons.
The freshness of the tea is reflected in the packaging, which is white and clean and with individual hand drawn illustrations.
- Agency/Creative: Formascope Design
- Article Title: Formascope Design Create Packaging for Mountea Tea Collection
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: 3D Design, Brand Design, Brand Guidelines, Brand Redesign, Brand Tone of Voice, Packaging Design, Packaging Guidelines, Retouching, Typography
- Format: Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Brand, Branding, Tea, Coffee, Loose Leaf, Tea Bags, Herbal Tea, Thyme, Rosehip, Mountains, Armenia, Minimalism, White, Box, Illustrations, Handdrawn, Packaging
Branding Agency: Formascope Design