Foreign Policy Design Rebrands Roger&Sons the Next Generation Carpenters

Foreign Policy Design Rebrands Roger&Sons the Next Generation Carpenters

Roger&Sons are the next generation carpenters. A business founded by their father now helmed by three young brothers. They are a blend of old and new where established carpenters work alongside younger woodworkers, experimenting with modern techniques and pushing boundaries of woodworking craft. The updated logo mark consists of a more simplified version of the ampersand – an important symbol of the family business and kinship. The usage of a serif and a sans serif font in the logo underscores the traditional craft of woodworking with a new spirit taking it forward.

CREDIT

  • Agency/Creative: Foreign Policy Design Group
  • Article Title: Foreign Policy Design Rebrands Roger&Sons the Next Generation Carpenters
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Singapore
  • Market Region: Asia
  • Project Deliverables: Brand Experience, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Retail Brand Design
  • Industry: Construction
  • Keywords: Branding, Rebranding, Logo, Brand Identity, Brand Design, Identity Design, Logo Design, Branded Interior Design, Singapore, Carpenters, Foreign Policy Design Group, Roger&Sons

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