Meyha is a project of visual exploration and conceptual branding, after some research, I noticed a small lack in a store that really cares about taking care of its visual identity in male accessories stores, stores of this type in the city of Guarapuava, Brazil always have a standard in using Brush fonts with Golden texture in their applications, this makes stores like this end up being very similar, changing only the name.
The visual identity is composed of a type of texture called “Fluid Paiting”, the idea of using it was exactly to create something different from what is seen in other brands of the same segment, with modern tones of blue and black, that was not extravagant, but at the same time draw attention, a brand that does not go unnoticed by your audience.
I imagined it as a brand of men’s accessories, produced in small quantities and variations, so that they are unique pieces, the materials composed by the brand in the production of its products range from silver, leather and steel, pieces totally different from what is seen in the market of competitors, who sell low quality accessories and high value, and the company sells the most varied types of earrings, rings, wallets and even water bottles. Meyha is a brand for men who really care about taking care of their appearance and drawing attention wherever they go, using unique and exclusive accessories allied to a unique style.
To compose the brand, a slightly bolder typography with modern curves was used, to give it a tone of modernity and luxury, uniting what in the essence of the brand, which is luxury and sophistication, differentiating itself from other brands that would be its competitors
- Agency/Creative: Forbeck Design
- Article Title: Forbeck Design Create Visual Identity for Meyha
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Guarapuava
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Branding
- Industry: Fashion
- Keywords: #fashiondesign #mensfashion #jewelry #texture #Marble
Brand Designer: Andre Forbeck