After a few years without a visual identity of my own, I decided to take some time off and dedicate myself to create my own brand, one of the biggest challenges of the brand designer is to create his own identity, because there are always several ideas in his head, which ends up confusing many times, or even shuffling the thoughts when creating.

After studying and analyzing several references, I thought of opting for a brand that was composed of a symbol, as is often seen, but it ended up not working, because I could not find anything that could represent me and my work that way, from this it was decided to use a typographic brand, which was modern and at the same time imposing and simple, but without leaving aside the boldness.

To compose the brand’s visual identity, I used 3 shades that are colors I most identify in myself and in my work. These are colors that are present in my day-to-day life, from the way I dress, to the studio walls, furniture and other things. They are simple colors that are already well known, but that always look elegant, modern and combine in many ways, they are White, Gray and Black.

The texture is a combination of the color palette, after testing several ways to get to the final result, was made several combinations of gradient mesh, to get the best result, the gradient can be used with different combinations in the materials chosen.

After studying and analyzing several references, I thought of choosing a brand with a symbol to represent it, but it ended up not working, so it was decided to use a typographic brand, which was modern and simple.

To compose the brand’s visual identity, I used 3 shades that are colors that I identify myself and my work with the most. A monochromatic color palette, using White, Gray and Black.

The texture is a combination of colors, forming a gradient with different combinations, so that the brand is not repetitive in
in its real and digital applications.