For Those Who Can’t Stop Thinking About Coffee Day & Night

For Those Who Can’t Stop Thinking About Coffee Day & Night

Cafés Oquendo launches a new duo for coffee lovers: Day & Night. A pack made up of a blend that will accompany you during the day and another that will help you end the day with all the flavor of coffee but without an extra supply of energy.

Mara Rodríguez – Design creates a new packaging image that make us feel at home, to those after meals where we share great moments accompanied by a good coffee. With simple and clean iconography, they create a welcoming landscape where we want the final consumer to be transported when using our product. The house, warm and cozy, releases a light smoke with the smell of coffee, which impregnates the entire setting with an irresistible aroma.

The packaging uses black and gold color combination, representing day and night atmosphere, through which Mara Rodríguez Design want to convey the high quality of the product. If we watch at the duo together we can see complementary graphs that make the range easily distinguishable and harmonious at the same time. In addition, we can find as well the corporate red color to create a bullseye effect on the packaging and make our coffee house the central element of the design.

Typographically speaking, the design studio use a classic and clean graphic composition, with as little information as possible and trying to maintain a clear and simple hierarchy. A serif typeface is used for the main name of the range and the limited edition highlight, and we accompany it with a sans serif typeface that gives a modern touch to the packaging as a whole.

And are you more into a Day or Night?

CREDIT

  • Agency/Creative: Mara Rodríguez - Design
  • Article Title: For Those Who Can’t Stop Thinking About Coffee Day & Night
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Gijón
  • Market Region: Europe
  • Project Deliverables: Graphic Design, Icon Design, Packaging Design
  • Format: Pouch
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: coffee, coffee packaging, coffee brand, coffee design, cafe, package design, packaging design.

  • Credits:
    Creative Director: Mara Rodru00edguez

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